This enabled spammers and other users to manipulate these features by creating illegitimate events or posting fake birthdays to attract attention to their profile or cause. Zuckerberg apologized for the site’s failure to include appropriate privacy features. Users then gained control over what types of information are shared automatically with friends. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities, including profile changes, Wall posts and newly added friends. Each registered user on Facebook has a personal profile that shows their posts and content.
The new social media, such as Facebook and Twitter, connected hundreds of millions of people. By 2008, politicians and interest groups were experimenting with systematic use of social media to spread their message. By the 2016 election, political advertising to specific groups had become normalized. Facebook offered the most sophisticated targeting and analytics platform.
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In May 2005, Accel Partners invested $12.7 million ($17.6 million in 2021 dollars) in Facebook, and Jim Breyer added $1 million ($1.39 million in 2021 dollars) of his own money. A high-school version of the site launched in September 2005. Eligibility expanded to include employees of several companies, including Apple Inc. and Microsoft. In mid-2004, Napster co-founder and entrepreneur Sean Parker—an informal advisor to Zuckerberg—became company president. In June 2004, the company moved to Palo Alto, California. It received its first investment later that month from PayPal co-founder Peter Thiel.
On March 25, 2018, leading US and UK newspapers published full-page ads with a personal apology from Zuckerberg. In May 2010, he apologized for discrepancies in privacy settings. In January 2020, Facebook launched the Off-Facebook Activity page, which allows users to see information collected by Facebook about their non-Facebook activities. In April 2021, The Guardian reported approximately half a billion users’ data had been stolen including birthdates and phone numbers. On September 28, 2018, Facebook experienced a major breach in its security, exposing the data of 50 million users. The data breach started in July 2017 and was discovered on September 16.
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